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9 Ways to Repurpose Your Content to Grow Your Business
It is not simple work to create updated content. It takes many hours of study and editing before it can be published. Then you must devote the same amount of effort, if not more, to promoting it – posting it on social media, sending email updates to your subscribers, and optimizing it so that it ranks higher in search results.
If you’ve done everything correctly, you’ll observe adequate traction for that content, resulting in an increase in traffic. You may spend time constructing authoritative backlinks for your latest content in order for it to outrank your organic competitors in search results, but we all know that this is an ongoing process that requires time and effort.
If you’re like most bloggers, you move on to greener pastures and abandon the previously published piece.
But what if there was a better method to handle your past posts? What if you could give your old material new life and help it find a new audience?
Fortunately, there is a solution: repurpose your content. Finding fresh ways to recycle your existing postings in order to increase their reach is what repurposing content entails.
The following article will explicitly discuss reusing your best performing blog posts. However, you can use the same strategy to other sorts of material you may have, such as your most-viewed videos, podcast episodes, SlideShare presentations, and so on.
Here are 9 ways to repurpose content to get you started.
9 Ways to Repurpose Your Content to Grow Your Business
1.Turn Your Blog Posts into Videos
Video is not only popular on YouTube, but it is also the most engaging format on Facebook.
BuzzSumo recently examined 100 million Facebook videos to discover that videos are the top performing content on the site and receive the highest levels of engagement.
Keeping this in mind, you can convert your blog entries into videos to increase the reach of your material. Convert your best-performing articles into long-form videos. Upload these videos to your YouTube channel in order to attract new fans for your content.
Ahrefs does an excellent job at turning their blog content into videos. Consider this blog entry, which covers broken link building tactics, and this YouTube video on the same subject.
That covers YouTube, but what about the other social networks? Long-form videos are still uncommon on Facebook and Twitter.
Top businesses such as Buzzfeed, HubSpot, and Business Insider routinely broadcast short videos with text overlays that receive a lot of attention on Facebook and Twitter. Consider the following HubSpot video:
You can do the same with your most popular blog posts. Make a list of the most important takeaways from a popular post.
Here are three programs that can assist you in converting existing blogs into videos:
These tools will also assist you in selecting the appropriate stock footage and royalty-free background for your projects.
These tools’ videos may not perform well on YouTube, but they may surely generate a lot of conversation on Facebook, Twitter, and LinkedIn.
2. Create infographics
Creating infographics for your most popular content is one of the simplest methods to increase traffic to your blog.
Infographics, according to HubSpot, can increase online traffic to your business.
The reality is, you don’t have to be a design guru to produce a shareable infographic. You can create an interesting infographic in a matter of minutes using free design tools like as Canva, Venngage, and Visme.
Venngage is my personal fave. This tool’s major goal is to assist you in creating aesthetically beautiful infographics from hundreds of predesigned themes.
To receive a professionally-designed infographic, join up for a free account by clicking here and selecting one of their pre-designed infographic templates.
3. Repost Your Articles on Quora
Since its inception in 2010, Quora has continuously grown in popularity, and it now has about 200 million monthly active users.
If you type any query into Google, the first search result will nearly always be a Quora page with answers to the same subject.
You can utilize Quora to repurpose your blog entries in two ways.
The first method is to build your own Quora blog page and then begin syndicating some of your most popular blog pieces there.
The second option is to begin answering relevant Quora questions.
But here’s the catch: answering queries in your area without conducting research will almost certainly yield no results. Above all, it will squander a significant amount of your time.
Fortunately, you can utilize a trustworthy SEO tool to identify inquiries that have the potential to direct visitors back to your website.
4. Create podcast episodes from your best articles.
Podcasting’s popularity has skyrocketed in recent years.
You can turn your most successful blogs into new podcast episodes if you already have a podcast.
If you don’t already have a podcast, you can start one quickly with a free program called Anchor (available on iOS, Android, and desktop browser) with no additional equipment. To begin, click here.
Anchor allows you to record, host, and distribute your podcast for free on all of the major podcast-playing platforms (Apple Podcasts, Google Podcasts, Spotify, and so on).
5.Make Interactive Content
The following are the most popular types of interactive content available online:
These interactive elements can then be added to existing blog entries on the same subject to boost their value.
Outgrow can be used to construct any of the above.
6. Turn Your Popular Posts Into eBooks
Every one of your long-form blog pieces has the potential to become an eBook, which you can then utilize as a lead magnet to expand your email list.
You can either make a single long-form post into an eBook or a collection of pieces on a common theme into an in-depth guide.
To turn your existing long-form blog entries into eBooks, I recommend using a service like Beacon. They have a free plan, but to access more features, you must upgrade to their Professional plan, which costs $49 per month.
7. Make Presentations Out of Your Blog Posts
Another option for repurposing your blog article is to turn it into a presentation.
To make a gorgeous presentation that properly captures all of the main actionable points in your blog article, you can use PowerPoint, Keynote, Canva, or my personal favorite, Slidebean.
When you’re finished, upload your presentation to SlideShare and embed it in one of the relevant blogs.
Because SlideShare presently has 80 million members and receives a considerable amount of traffic from search, your presentation has the potential to capture more attention and maybe drive referral traffic to your site.
8. Organize a Webinar
If your blog receives constant organic traffic, you are covering issues that your target audience is passionate about. If this is the case, you should try hosting a webinar on a topic that has already produced a significant amount of search traffic on your blog.
Better still, you can definitely set up a poll on your blog to see what themes are popular with your audience.
A webinar will not only help you repurpose your content and reach a larger audience, but it will also help you expand your email list. To host live and automated webinars (pre-created webinars), use a platform like EasyWebinar.
You may also connect with guests during webinars and export overall statistics and individual attendee involvement with the service.
Check out this Wordstream post to discover more about how to host a webinar that your audience will like.
9. Syndicate Your Content
Consider syndicating or republishing some of your most popular posts on other blogging platforms to reach a completely new audience. LinkedIn and Medium are two of the most popular sites for republishing your content.
If you are republishing your content on these platforms, make the following changes to your posts to achieve the greatest results:
- Modify the post title
- Include a link to the original content (either at the beginning or end of the article).
- Modify your tone and voice to fit the platform.
- Publish unique blog pieces on a regular basis to supply your Medium followers with exclusive stuff.
The team at Buffer republished older, evergreen content from their blog archives on Medium which resulted in a 1,215% increase in views.
If you have older, evergreen posts on your blog, give them new life by republishing them on Medium or LinkedIn to get new followers.
Now that you know how to repurpose your blog content, it’s time to perform a few experiments to evaluate what works and what doesn’t. Do you have any content repurposing ideas that we didn’t include in this post? Please share your thoughts in the comments area.