Apple should have spent the last two years developing a new AR app for shopping — it will be one of Apple’s most significant AR-related launches to date.

According to a new rumor, Apple is working on a new version of its Apple Store app, where the iPhone gets an AR shopping feature.

According to Bloomberg’s Gurman, the feature probably means that you as an iPhone user can point the phone at a product like a Mac in an Apple Store and immediately get information such as price and specifications in an overlay on the screen.

One of Apple’s most important new services in a long time

Gurman believes that the iPhone manufacturer has been working on this feature for at least two years and has recently been testing it in stores. However, it remains to be seen when the feature will roll out to users.

“If the service debuts in the near future, it will be one of Apple’s most significant AR-related launches to date — and a taste of what’s to come with the headset,” Gurman writes.

He also believes that Apple may be coming up with an application programming interface (API) for developers so that other stores can benefit from the feature.

Working on other self-produced chipsets

Earlier this week, we also heard that Apple is working on a chip of its own that will run the cellular, Wi-Fi and Bluetooth functionality of Apple’s products. They also need to work on a replacement of the Wi-Fi and Bluetooth chip they get today from Broadcom.

It is scheduled to be in Apple products from 2025.