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Best SEO Courses Online in 2023 [Free + Paid]

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Best SEO Courses Online in 2023 [Free + Paid]
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We have prepared this list of the best SEO courses based on the feedback we found on the internet. If you think there are other courses that you should set up on this list, leave your comment.

Investing money to take the best SEO course is always a decision that needs to be weighed. It’s not an easy decision to invest money in something that we don’t know will generate results. Therefore, all the information is important when choosing which SEO course to invest in.

Let’s unveil the SEO courses currently available online.

Online SEO courses that get you started

Our selection is divided into free, beginning, advanced, and SEO certification courses. Free SEO courses, therefore, have a lower barrier to entry – but if you want to become a professional SEO marketer, you may need more complex training.

1. Udemy’s The Ultimate SEO Training 2023 + SEO for WordPress Websites

The Ultimate SEO Training 2023 + SEO for WordPress Websites is a beginner’s training. According to Joshua George, the proprietor of one of London’s most successful SEO businesses, this course was designed for business owners, bloggers, aspiring SEO professionals, webmasters, and online or digital marketers.

This curriculum will teach you all you need to know to get started with SEO, from the basics and how it works to the technical parts required for success. Keyword research (including rival keyword research), link-building tactics, and other topics will be covered throughout the course.

2. UC Davis’ Search Engine Optimization (SEO) Specialization on Coursera

Explore SEO further with UC Davis’ Search Engine Optimization (SEO) Specialization, which is available for free on Coursera. The SEO Specialization lasts four weeks and covers all aspects of SEO. You will take quizzes, complete interactive tasks, and participate in discussion forums with other students. It’s as close to an actual SEO lesson as you can get!

While the course is self-paced (you can reset the timer at any time), you are connected to an online cohort for peer assignments, conversations, and assistance. This is perhaps the best SEO course for anyone looking for information from a credible source.

3. Moz Academy’s Insider’s Guide to Moz Pro: Your 4-Week SEO Game Plan

This accelerated course covers audience building, SEO analysis, page optimization, domain authority, and other topics. It’s a comprehensive course meant to serve as an introduction to SEO for total newbies who need to learn everything from the ground up.

This training is ideal for those who do not wish to become SEO marketers and instead wish to grow their business. While it will teach you all you need to know to become an SEO marketer, it is geared toward individuals who want to learn SEO for a clear and grounded cause.

4. Udemy’s SEO Audit – Find & Fix the Most Common SEO Issues on a Site

SEO Audit – Find and Fix the Most Common SEO Issues on a Site is another course offered by Joshua George and ClickSlice Ltd. This shorter course supplements the 7.5-hour The Ultimate SEO Training 2023 + SEO for WordPress Websites course above, but it also works well on its own.

This course will teach you how to conduct SEO audits so you can address any issues with your strategy and technical SEO implementation. It’s a wonderful course to take for novices who want to study SEO on existing websites rather than beginning from scratch.

5. Domestika’s Basic Principles of SEO

Domestika’s Basic Principles of SEO course teaches you all you need to know to get started with SEO. You’ll study how search engines work so you can better grasp the SEO tactics you’ll learn. The course will also teach you good SEO tactics, as well as how to measure the progress or success of your strategy execution.

If you are a Plus member, Domestika will provide you with a certificate of completion.

6. Distilled University’s SEO 101

Domestika’s Basic Principles of SEO course covers all of the foundations you need to know to get started with SEO. You’ll discover how search engines work so that you may better grasp the SEO tactics you’ll learn. The course will also teach you good SEO strategies and how to measure the progress or success of your strategy execution.

If you are a Plus member, Domestika will issue you a certificate of completion.

7. Skillshare’s Introduction to SEO: Tactics and Strategy for Entrepreneurs

The Introduction to SEO: Tactics and Strategy for Entrepreneurs course is brief, but it covers the basics. The course itself is geared toward entrepreneurs, but non-entrepreneurs can benefit from the contents as well. You’ll learn about SEO ranking elements, keywords, content strategies, analytics, and even common SEO myths and misconceptions.

Best advanced SEO courses

SEO is a vast field. Many people may grasp the fundamentals of SEO, but mastery takes years. SEO is more than just knowing current standards; it is also about learning how to detect and adjust to changes in the algorithm. Advanced SEO courses provide deep dives into SEO that are designed to turn you into an expert. Consider the options below if you’re seeking the best SEO curriculum for advanced learners.

8. Blueprint’s Platinum Training

This thorough course is expensive, but it is meant to ensure that you understand everything about SEO from start to finish. After completing the Blueprint training course, you should understand what the world’s best agencies know about search engine optimization and marketing. And it’s not only about understanding SEO; it’s also about understanding the SEO business.

If you are unfamiliar with SEO, this is not the training for you. Most students in this course will have at least several years of industry experience. If you already know SEO, this could be the best SEO training to help you achieve a much higher income.

9. Udemy’s SEO 2023: Complete SEO Training + SEO for WordPress Websites

For people who wish to learn about contemporary SEO and WordPress optimisation, Udemy’s SEO 2023 course is ideal. Competitor analysis, keyword research, content, technical SEO, core web essentials, page speed, backlinks, UX SEO, and WordPress training are all included in Udemy’s SEO 2023 course.

This course has been completely revised for 2023 and offers in-depth knowledge about the strategies you should employ right away. It’s one of the few courses that gets frequent updates, with updates coming almost monthly.

Although this course starts with the fundamentals, it also covers more complicated ideas that users with greater experience often learn.

Best SEO certification courses

What makes an SEO certification course unique? You receive a verifiable certification from an SEO certification course at the conclusion, giving you another skill to list on your resume. A wonderful method to prove your credentials is to take an SEO certification course, especially if you don’t have any prior SEO expertise.

Although this course starts with the fundamentals, it also covers more complicated ideas that users with greater experience often learn.

10. HubSpot’s SEO Certification Course

With the use of a free certification programme offered by HubSpot, you can show that you are familiar with the fundamentals of SEO, including website optimisation, link building, keyword and competitor research, and more. It includes both Bing and Google.

You can browse HubSpot’s other courses and documentation in addition to the free certification programme. HubSpot keeps a very sizable repository of information about digital marketing and SEO.

The HubSpot Academy, a reputable authority in the SEO industry, regularly updates its content in response to updates to the Google and Bing algorithms.

11. eMarketing’s SEO Certification Course (Free)

This fundamental SEO marketing training and certification is available for free as a 156-page eBook. You can learn about search engine optimisation fundamentals by signing up for further information on eMarketing’s website. You will obtain eMarketing’s SEO certification at the end of the course.

This certification procedure isn’t widely known, but it’s a terrific way to put your SEO knowledge to the test and learn more. You can evaluate whether this is a good career choice with the free course and certification.

12. Online Marketing Institute’s SEO Certifications

Online Marketing Institute offers credentials in social media marketing, Facebook marketing, digital marketing, and content marketing. These certifications range in length from 6 to 11 classes and include topics ranging from SEO to general digital marketing techniques. Those who want to learn more about marketing and SEO should enroll in the Digital Fundamentals Certification.

In truth, most marketers do not focus solely on SEO. They understand SEO, pay-per-click advertising, social media marketing, and content marketing. The Online Marketing Institute is ideal for marketers seeking a broader understanding of online marketing methods.

13. MarketMotive’s Advanced Search Engine Optimization (SEO) Certification Training

MarketMotive’s advanced technical SEO training is available as a self-paced lesson plan (for 180 days of access) or as an online bootcamp (for 90 days of access).

You’ll learn more about basic SEO ideas, how to naturally bring traffic to your site, how to perform basic keyword research, optimize pages, and perform extensive analytics throughout this advanced SEO certification course.

Bootcamps are a wonderful option for people who find it difficult to learn without a lot of structure. A bootcamp will provide you with specific goals and timeframes to meet. However, if you are self-motivated, you can save money by using the self-paced study package.

14. ClickMinded’s SEO Certification

You can take ClickMinded’s introductory programs for free, but you must pay to obtain the certification (and complete the more advanced curriculum). The SEO certification from ClickMinded will demonstrate that you understand the essentials of search engine optimization.

This certification course is aimed at SEO marketers as well as corporations and brands that want to run their own SEO. Companies that want to learn more about search engine optimization can send their personnel via this certification course.

15. Bootcamp Digital’s SEO Master Certification

Do you want to become an SEO expert? The SEO Master Certification from Bootcamp Digital is an industry-accredited certification course that includes one-on-one office hours with an instructor, downloads such as templates and checklists, and a private Facebook community where you can discuss what you’ve learned with others.

While this course is slightly more expensive than many others, it also includes a free digital strategy workshop — and you can add on an additional SEO crash course for an additional fee. This is the course you want to take if you want to become an SEO master quickly.

Best free SEO courses

You may be asking how to study SEO for free. You may be relieved to learn that it is absolutely achievable and that there are numerous free SEO courses accessible nowadays!

Our top picks for free classes are listed below:

16. Semrush’s SEO Academy

Semrush is widely regarded as a pioneer in the SEO industry, offering training, certification examinations, and the Semrush platform. The Semrush SEO Toolkit Course, as well as more specialized lessons like Digital Marketing for SMBs and Growing Your SEO Agency with Semrush, can be accessed from Semrush’s SEO academy.

Semrush’s classes are a good option for individuals looking to learn things about SEO, whether it’s the fundamentals or how to incorporate SEO into a business plan. They offer detailed video training, but interactivity is limited. Regardless, it’s a strong contender for the best SEO course in 2023.

17. Google’s Search Engine Optimization Starter Guide

Who is more familiar with Google than Google? If you’re just getting started and want some free information, the Google SEO course is a good place to start. This will provide you with more knowledge about the fundamentals of Google’s Search Engine, how it works, and how Google prefers that you optimize your website.

Of course, Google does not want to give everything away. Many marketers have attempted over the years to discover information that Google does not “want” them to know. So, while this is an excellent place to begin, you may require more in-depth information later.

18. Yoast’s Online SEO Training Course

Yoast is a famous WordPress plugin that provides everything a marketer needs to easily optimize blog posts, articles, landing pages, and more. Yoast also provides various SEO and WordPress courses, which can be found on the Yoast SEO page.

You can pay more if you wish to learn more. You can obtain access to all of their SEO university classes (not just the basics) and the Yoast SEO plugin for an annual subscription cost.

Wondering where to start?

If you’re new to SEO, you should start with a free resource like Google’s Search Engine Optimization or Semrush’s SEO Academy. This will provide you with a general understanding of the SEO landscape. Other beginner SEO courses and expert SEO courses might then supplement your knowledge.

If you’re a business owner or entrepreneur trying to learn more about SEO, you might be better off taking a basic course geared toward business owners or small and medium-sized businesses (SMBs) rather than marketers. Both the Online Marketing Institutes and LinkedIn provide various alternatives. If you’re a writer, you may take an SEO writing course instead.

Finally, if you want to work in search engine optimization, you may want to enroll in an SEO certification course. SEO certification courses demonstrate that you have the practical expertise required to correctly optimize content for search engines.

Let us know in the comments if you have any inquiry or if you know any other SEO courses in your knowledge that are great.

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